Your website must rank well from a search engine optimisation perspective point of view. 68% of all online experiences start from the back of a Google search. So why should you care about SEO?
Well, first of all, it allows you to punch well above your weight and compete with the big boys. It’s free traffic. And this traffic can compound, and it can grow consistently year after year.
So what constitutes an incredible search engine optimisation campaign?
The first step is keyword research. From these, we can identify where the low hanging fruit lies. So this is getting very clear on what people are typing into Google to find your products and services.
From here, we can be very strategic around where we find 5% of our energy. The end output should be a clear list of keywords that form the optimise process’s foundation, and we can get very clear and granular around the type of visitors that we’re trying to attract to the website.
So step two is making sure that that website is optimised in and around that keyword research that was done.
So that means tweaking the content tweaking a bunch of technical things, like table tags, meta description, your H1 Title, to make sure that they all reflect that foundation keyword research that was done.
The end output is a refined website that Google look love because it is super clear in and around the intention of each of those respective pages.
Ultimately what we are trying to balance here is a balance between a technical site and one that is going to convert, getting people to raise their hand and get in touch.
Step 3 is offside optimisation so we can make sure that Google is very aware of your website and its structure.
Then we can use different strategies such as Web 2.0 properties, backlinking PR, and all the other things that elevate your website in the eyes of Google and Google My Business; your local listing profile is usually a big part of this. We want to make sure that it is firing for all those friendly local searches.
The result is a more significant footprint for your website there on the internet.
Ultimately Google at the popularity contest, and you want to make sure that you’re one of the cool kids in town.
The final step is step four, which is reporting!
We can see precisely – this is where your website is for the specific keywords.
And any good SEO agency should be reporting on this. So we’re setting a baseline at the start of every single month.
So the endowed port is a detailed report and analysis so that you know where you stand in a fully transparent and open process and are getting a return on your investment (ROI) through SEO.
It can help you boost your credibility, earn more traffic, and improve your online visibility. Plus, you’ll achieve all of those results by spending a cent on ad space. Beyond that, SEO is a great way to improve the overall experience your target audience has with your brand.
So, is SEO still a good investment in 2022, and beyond?
Short answer: YES! SEO is more important than ever! It’s still one of the most potent digital marketing strategies that drive long-term results.
How much can you expect to spend on SEO?
If you are hiring us to execute a local SEO campaign, expect to pay around $500.00+ per month. A national or international campaign will require a budget of $2,500 to $5,000 a month.
It’s the question many people ask – can you do SEO yourself?
You can absolutely do SEO yourself. With some research and lots of practice, anyone can learn how to do SEO for their business. But have you got the time to learn and spend the time? Are you stabbing in the dark?
Sure, it costs money. But all the best things do, right?
SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considered in terms of a brand’s benefit to the bottom line.
This isn’t a marketing cost; this is an actual business investment.
Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.
As the market evolves, yes, it’s best to follow the trends and changes closely.
But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.
And the more SEO time, effort, and budget committed to it, the better and longer a website stands to be a worthy contender in its market.